Restaurant website traffic now 40% mobile

Preface: If this is you first time visiting, Happytables provides restaurants with websites they can manage themselves. Try it out!

Times are changing quickly, 40% of the traffic a happytables website receives will come from a mobile device or tablet. This is not specific to  a certain channel (i.e. email campaigns), but to the overall traffic the website gets. This fast moving growth is lead by Northern America (43%) and Northern Europe (41%).

Not all days are alike however, and this is especially true for restaurant websites. There’s an immense pickup of mobile traffic on weekends as can be seen below:

Restaurant mobile traffic by weekday

At the same time, we’ve also seen Tablets breach the 10% mark. Interestingly enough, tablets also have the strongest metrics when it comes down to average time spent, pages per visit and bounce rate (31%).

restaurant website tablet

When we first launched Happytables last year, we were averaging around 25% in mobile traffic, but the momentum recently has been immense. When it comes to browser usage, Safari is the clear leader.

restaurant website by browser traffic

Out of the 764 devices that access Happytables websites, the iPhone and iPad hold the two top spots respectively. This makes sense seeing as the various generations are lumped into a single catch-all useragent (as opposed to us capturing 17 S3 useragents). In terms of popularity, the iPhone and the Samsung S3 are the smartphones most used to access our websites (including the S2 and S4 doesn’t alter the Samsung value much either):

most popular smartphones

Finally, looking at our mobile and tablet devices by operating system, we see much of the same again. Even though we don’t have any Blackberry or Firefox devices, we’ll try to acquire some to make sure we’re covering all our bases irrespective. That said, iOS and Android control well over 90% of that ecosystem.


If it isn’t evident already, a restaurant is consistently losing out on business by skimping on mobile. A study conducted by xAd and Telmetrics revealed that 64% of smartphone users convert their search for a restaurant into an actual visit by the end of the day. If your favorite local restaurant could you an extra boost, email them to check out happytables, we even have free plans.

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Noel Tock
Founder / Product Design
Noel leads up Happytables, bouncing between managing it, product design and growing the business. If he's not grilling tuna, he's drinking craft beers.